Category Archives: Basics of QR Code Marketing
Using QR Codes for business
The use of QR codes is wide-spread in Japan where it originated, and is rapidly gaining popularity in other parts of the world. Even in the US QR code usage can be seen on product packaging, in-store displays and magazine advertisements. The technology behind QR codes allow individuals to scan the square shaped barcode with a smart device and effortlessly enter the digital world. QR codes are still early in the user adoption curve, but because of their quick response capabilities businesses are jumping on-board to promote exclusive offers, digital contests/sweepstakes and in most cases to simply provide more information than can be illustrated in print. QR codes are becoming prevalent in the advertising industry as the target audience of [...]
Read MoreThe basics of QR code marketing
QR codes are an innovative tool to convert a physical artifact to the digital space. If you have decided that you want to use QR codes in your marketing/advertising efforts or in your business practices, here are some questions to ask yourself.
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