Restaurants using QR codes
QR codes, the latest marketing buzz, also called 2D barcodes are being leveraged in all industries, one specifically is the restaurant industry. Restaurant owners are using QR codes for two primary purposes: 1) To drive more customers into their stores; 2) Receive instant feedback from their customers. QR codes, aptly abbreviated for Quick Response, allow restaurant owners and marketers to convert users from the physical to the digital space instantly. This process increases their ability to do things like offering digital coupons, or a digital customer satisfaction survey, all instantly and online. It is hard to miss the usage of QR codes in restaurants, they are everywhere. From corporate level like Starbucks and McDonald’s to smaller mom-and-pops, QR codes are [...]
Read MoreHurley uses QR code in magazine ads
While browsing an old copy of Surfer Magazine the other day and came across an exceptional QR code ad campaign that Hurley created for their Phantom board shorts. This campaign was worth posting about because they followed some of the basic principles of marketing with QR codes in magazine ads that many other advertisers are failing to remember. First, the QR code when scanned, when to a mobile landing page. The most basic principle of QR code marketing is to send users to a mobile formatted landing page, it is a horrible user experience when you end up on a desktop site after scanning a QR code. Next, the landing page had a strong follow-through call to action. Users could [...]
Read MoreUsing QR Codes for business
The use of QR codes is wide-spread in Japan where it originated, and is rapidly gaining popularity in other parts of the world. Even in the US QR code usage can be seen on product packaging, in-store displays and magazine advertisements. The technology behind QR codes allow individuals to scan the square shaped barcode with a smart device and effortlessly enter the digital world. QR codes are still early in the user adoption curve, but because of their quick response capabilities businesses are jumping on-board to promote exclusive offers, digital contests/sweepstakes and in most cases to simply provide more information than can be illustrated in print. QR codes are becoming prevalent in the advertising industry as the target audience of [...]
Read MoreAtwater Vineyards uses Scanlander
Renowned vineyard, Atwater Estate Vineyards uses Scanlander to power their wine label QR codes. Atwater has begun using QR codes on their label for their 2010 Riesling Bubble wine, which directs users to a Scanlander powered landing page. Scanlander is a mobile landing page software that lets marketers build mobile landing pages connected to a QR code for promotional campaigns. Atwater has not yet released this vintage, but we will keep you posted with their progress and results as they come.
Read MoreQR codes on business cards
Business professionals in all industries are using QR codes on their business cards to create a digital, longer lasting connecting with their connections. The idea is that often professional handshakers and skilled networkers can pass out 25-50 business cards at a networking event or conference with ease; when this happens it is understandable that the majority on the receiving end will have no idea which card belongs to whom.
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